Way to Quit: Nicotine is Not Our Ally
We were tasked with reaching LBGTQ+ and POC communities with the message of quitting tobacco.
The tobacco industry does not care about the queer community, only their own bottom line. They have taken advantage of this vulnerable demographic and exploited that vulnerability in the name of higher profits. This campaign sets a stake in the ground, using bold imagery and language to call out the tobacco industry on this duplicity, letting the LGBTQ+ community know, in no uncertain terms: nicotine is not our ally.
This low-budget, but powerful spot was added to the campaign to celebrate the power of our lips, their beauty and what they do for us every day. We can do better for our lips than nicotine. Read our lips: it’s time to stop smoking, and we can help.