Stanley Cup 125th Anniversary: Perfectly Imperfect
The Stanley Cup is iconic and beautiful, but it’s not perfect. Scratches, dings, mistakes and typos cover the surface. But that’s exactly what gives it character. What gives it real personality. What makes fans and players alike, speechless in its presence. Because it represents hockey. Which is not a pristine or a delicate game. It is full of strength and character and history. And a 35 pound, scratched, dinged, imperfect trophy just happens to be the perfect representation of the game. Bronze Clio - Sports, Campaign
We also created an activation where lucky fans were treated to a custom VR experience of the Stanley Cup that was so real, you could almost reach out and touch it...