Southern Nevada Water Authority: There’s Nothing Sexier than Saving Water

When you live in a desert climate, using less means more. The Southern Nevada Water Authority wanted a campaign to remind residents to change their watering clocks to comply with mandatory water restrictions. The campaign playfully reminds SNWA customers to do something that looks good to everyone no matter who you are … conserving water. There is nothing sexier than helping us all live better. Gold Addys - Campaign / Single Spot / Print / OOH

Media spanned across two TV spots, print, radio, out-of-home, social and digital assets to create a 360 campaign urging Southern Nevada residents to change their watering clocks to their assigned days.

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And, most importantly, the campaign worked.