Las Vegas: Why Would You?

It’s no secret that Las Vegas is fun. But it’s the MOST fun when you aren’t held back by anything or anyone that hinders you from being your most free, wild and true self. So coming off summer break where family takes top priority, we created a campaign encouraging parents to take a break just for them. Because you can bring your kids to Vegas, but why would you? Bronze Clio

Accompanying radio, which we had a lot of fun writing.

And OOH, giving you permission to take a little time for yourself.

We capitalized on TikTok audio trends, resulting in the brand’s most viewed and liked content to date.

We also partnered with well-known “parent influencers” on TikTok to create additional content encouraging parents to ditch their kids for a trip to Las Vegas.

But kids aren’t the only thing holding you back from the perfect Vegas vacation. So after the success of the first round, we brought more trying family members into the mix.