Las Vegas: WNBA Las Vegas Aces Sponsorship
The popularity of women’s sports has never been greater, and nowhere are we seeing this more so than the WNBA. But there is a cultural conversation that continues to fester regarding gender pay gaps and inequity. As the sports and entertainment capitol of the world and home to the back-to-back WNBA champion Aces, Las Vegas had an opportunity to meet culture where it’s at. And we did so by sponsoring the WNBA Aces. Every single one of them. Creating a new path to equal pay.
There are no limitations on the number of players on a team that can have agreements with the same sponsor, so one entity can sponsor all players, individually, on the roster. So we did just that, doubling the average players salary, which helped make the pay gap a little smaller and kept the eyes of the sporting world fixed on Vegas. A win win…without any ads.
Case study to come (spoiler alert, the initial announcement garnered over 2 BILLION impressions).